The trend of optimal consumption of electronic and household appliances is irreversible in the market

Time: March 6,2018         Author: Shayne        Source:  Global-Electronic-News


Keyword: electronic market,household appliances,the trends of electronic market

Article Core: The trend of optimal consumption of electronic and household appliances is irreversible, the changes in the market is rapid.

News

In 13th Five-Year, the scale of sustained fluctuations in import and export of China’s electronic appliance industry, the pressure of transformation and upgrading, industry competition, brand market based on Chinese electronic appliance industry challenges facing fierce. In the days before the fourth session held in China electronic appliances export forum, GfK (GfK) China district director Zhou Qun said that 2017 is good money, bad money back into the year, better consumption trend is irreversible, really have the technical strength, product strength to more business opportunities.

The trend of optimal consumption of electronic and household appliances is irreversible in the market

Market Changes Rapidly

GfK is one of the top four market research companies in the world. According to Zhou Qun, in 2017, the scale of China's retail market of consumer electronics is estimated at 20150 billion, which is 3% higher than that of the previous year, and mobile phone products and household appliances have increased.

Unlike traditional sense of volume, penetration and low price competition, in January 2014 ~december 2016, the growth of mobile phone products was mainly supported by high-end products with unit price of 1000~4000 yuan. The computer market is shrinking market, but after the notebook computer market in the scale of the continuous decline in 17 quarter, the third quarter of 2016 sales growth in Chinese, and strong growth. In addition, there are still many of the mainstream small household appliances not only sales growth, but also its unit price is growing. Although the growth rate of electronic household appliances has slowed down from the macroeconomic level, but to the products, taking the Chinese market as an example, the preferred consumption of mass consumers is irreversible. It is not acceptable for a person to use something good and good, whether it is good or bad, and let him use something back. Enterprises that really have technical strength and product strength have more opportunities. " Zhou Qun pointed out that "2017 is the process of good money entering and bad money going back, and the challenge will be very fierce. The challenge is whether we can make ourselves into a good good currency."

The new president of the economic observer and Research Institute also said that how to seize the new consumption demand of the middle class and mainstreaming consumption upgrading is a challenge for future development and a great opportunity.

In the face of drastic changes in the market, how to make their products better, said Vice President of Lenovo Group in Greater China region of the image of Chen Rongkai, "in the past there is a saying in the leading position for hundreds of years, consumer electronics products may be the leading position for two or three years, the rapid development in technology, consumer preferences change quickly. Sitting on the back of the bull to make sense of consumer electronic products, may very well this year, the next step is likely to be top down, the key to sustained response to the tenacity is very active, changing the bullfight."

Building a global consumer market

Chen Rongkai said Lenovo has a clear three - step strategic goal. The first step is to consolidate Lenovo's leading position in the personal computer (PC). At present, Lenovo PC's global market share is 21.6%, three years is the world's first, the domestic market share reached 37%, also firmly occupy the first position.

The second step is to force the mobile, mobile and data centers. After the merger and acquisition of Motorola, Lenovo continues to integrate and innovate. For example, Lenovo's new Motorola mobile phone, a revolutionary change - module in intelligent mobile phone form, it can get more application combined with the mobile Internet, the mobile phone sale three months has sold two million units worldwide, especially popular in the United States and Mexico market.

On the other hand, the data center business is strengthened. Personal computers and mobile phones are all consumer end products, but in the future, the development of big data and the development of AI will have stronger demand for information infrastructure. So Lenovo also insists on doing data center business. Lenovo has more advantages in X86 servers, and it also strives to increase investment in network, storage and solutions, so as to form a more comprehensive business development capability.

The third step is to clarify the orientation of future development. For example, the development of AI, the development of big data, including the development of natural voice interaction function, will definitely change the form of terminal products in the future. How to catch this change and achieve the change of social form? Lenovo explicitly puts forward to make equipment + cloud, plus services, to provide an integrated integrated service.

The central economic work conference refers to a century old shop. Chen Rongkai confidently said: "we are confident that through continuous efforts, Lenovo can truly become a century old store with global influence." 


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